Citymeals on Wheels X COLLECT

Derek Blasberg
Limited Edition Wearable Art to Support Citymeals on Wheels
Available for Pre-order December 1, 2020
 
 

COLLECT, a women-led altruistic fashion brand, announces an artistic collaboration with DEREK BLASBERG, New York Times bestselling author and Head of Fashion and Beauty at YouTube. Blasberg’s playful, graffiti-inspired original design imposed on COLLECT’s Peruvian woven cotton crew neck T-shirt is this holiday season’s must-have wearable art!

You buy, we donate.  We have pledged 50% of the proceeds from the sales of this collection to CITYMEALS ON WHEELS, a non-profit that provides a continuous lifeline of nourishing meals and vital companionship to New York City’s homebound elderly. Each year, Citymeals prepares and delivers over 2 million weekend, holiday and emergency meals for more than 18,000 of our frail aged neighbors.  As the designated emergency responder for the city’s elderly, Citymeals has been working on the frontlines and has delivered more than 2 million meals since the start of the pandemic.  Last fiscal year, Citymeals delivered 2.6 million meals – a 26% increase entirely due to Covid-19.

The vital mission of this long-standing non-profit is dear to the hearts of COLLECT founder Stacey Alvarez and Derek Blasberg, a proud board member.

"The first time I delivered with Citymeals was in the aftermath of Hurricane Sandy in 2012. New York was hurting and I was honored to be a part of Citymeals' efforts to give back to this city that I love so much,” Blasberg shared.

“Since I joined the Board of Directors a few years ago, I’ve told Citymeals I’ll do anything they ever ask of me.  I didn’t expect them to employ my art skills (or lack thereof!), but it was a thrill to collaborate with the organization on this T-shirt,” said Blasberg.

Giving back is a key tenet of COLLECT, as is creating T-shirts and luxurious leisure wear intended to “inspire you to be YOU, without the shackles of labels, styles and designs.” COLLECT has forged successful and inspiring collaborations with Renata Salles, Kalina Juzwiak, Jesus Ortiz and Warren Neidich, who emblazoned a COVID-19 mask with the words: Artists are Essential Workers. “We know art to inspire individuals to think with agency, and to feel an artist’s work authentically,” says Alvarez, who was born in Trinidad and emigrated to the US with her family when she was ten years old.  These collaborations have created clothes that are collectible, speak to your interior, and inspire you. 

 

About Derek Blasberg

Derek Blasberg is YouTube’s Director of Fashion and Beauty, and a New York Times bestselling author.  Derek began volunteering with Citymeals in the aftermath of Hurricane Sandy and joined the Board of Directors in 2019.  Derek was honored at Citymeals’ annual Power Lunch for Women in 2018, and continues to volunteer with friends and family around the holidays.  He lives on New York’s Upper East Side with a dachshund called Monster.   

About Citymeals on Wheels

Citymeals on Wheels provides a continuous lifeline of nourishing meals and vital companionship to New York City’s homebound elderly.  Each year, Citymeals prepares and delivers over 2 million weekend, holiday and emergency meals for more than 18,000 of our frail aged neighbors.  As the designated emergency responder for the city’s elderly, Citymeals has been working on the frontlines and has delivered more than 2 million meals since the start of the pandemic.  Last fiscal year, Citymeals delivered 2.6 million meals – a 26% increase entirely due to Covid-19.   

For more information, please visit: https://www.citymeals.org

 

About COLLECT and Stacey Alvarez

Founded by Stacey Alvarez in 2018, COLLECT is an altruistic start-up premier luxury fashion line targeting Gen Z and Millennial customers. Focused on designing premium basics - T-shirts, hoodies, sweatshirts and sweatpants, the brand is built upon a sustainable, women-led production chain and give-back to a range of non-profit organizations. With a growing appetite for apparel compatible with relaxed, casual dressing, COLLECT has an opportunity to capture and nurture a young community with the right mix, of brand, product design, content and community, at the right time.  Partnering with artists has always been a priority of COLLECT, and the collaboration with Derek Blasberg its latest iteration.  Stacey Alvarez combines business acumen with a passion for the arts, culture, and fashion.  COLLECT is Stacey’s second business venture, and she has repurposed her knowledge to inform, direct and ensure the success and vibrancy of COLLECT.   

For more information, please visit: https://collectinterior.com

 

For immediate release

For further details please contact: Louise Crawford and Linda Quigley

louisecrawford@gmail.com

718-288-4290

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